Market Research · Event Management SaaS
Event Management SaaS
Market of $14B orchestrating conferences, webinars and live events
$14B
TAM Global 2025
Market Size
$14B
TAM
CAGR: 11%
Grand View Research 2025
$1.4B
SAM
Event management SaaS for B2B events, conferences and webinars in NA and Europe
$14M
SOM
1% SAM in 3 years for focused event management tool
Why Now
Market Trends
— AI-powered networking matching
— Hybrid event platforms
— Event ROI measurement
Pain Points
· Manual registration and check-in
· No post-event analytics
· Hybrid event coordination complexity
Competitor Landscape
| Name | Type | Pricing | Weakness |
|---|
SWOT Analysis
Strengths
- — High repeat purchase rate
- — Clear ROI measurement
Weaknesses
- — Eventbrite and Hopin brand recognition
- — Seasonal revenue patterns
Opportunities
- — B2B community events
- — Virtual event platforms for specific verticals
Threats
- — Zoom expanding event features
- — LinkedIn Events growing
ICP and Key Metrics
Target Customer
Event Manager or Marketing Director at B2B company running 10+ events per year
Avg ARPU Range
$300-$2k/mo
Sales Cycle
2-6 weeks
Key Regulations
GDPRPayment processingAccessibility compliance
Frequently Asked Questions
What is the event management software market size in 2025?
$14B with 11% CAGR (Grand View Research). Post-COVID hybrid events have created new software complexity.
How do I compete with Eventbrite or Hopin?
Vertical focus wins: event software for medical conferences, tech summits, or community events has specific workflow needs that generic platforms handle poorly.
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