Event Management SaaS: Market Size, TAM & Top Competitors (2025)
Market of $14B orchestrating conferences, webinars and live events
The event management software market was transformed by COVID and has emerged stronger, with hybrid events creating new complexity that legacy platforms were not built to handle. The opportunity for SaaS founders is in vertical event management — tools built specifically for medical conferences, tech summits, community events, or corporate team gatherings, where generic platforms consistently disappoint.
Market Size
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Why Now
Market Trends
— AI-powered networking matching
— Hybrid event platforms
— Event ROI measurement
Pain Points
· Manual registration and check-in
· No post-event analytics
· Hybrid event coordination complexity
Competitor Landscape
| Name | Type | Pricing | Weakness |
|---|
SWOT Analysis
Strengths
- — High repeat purchase rate
- — Clear ROI measurement
Weaknesses
- — Eventbrite and Hopin brand recognition
- — Seasonal revenue patterns
Opportunities
- — B2B community events
- — Virtual event platforms for specific verticals
Threats
- — Zoom expanding event features
- — LinkedIn Events growing
ICP and Key Metrics
Event Manager or Marketing Director at B2B company running 10+ events per year
$300-$2k/mo
2-6 weeks